My eldest son has been buying chocolate, melting it down, adding cereal, putting into ice cube trays to set, prising it out, packaging and selling it, reinvesting the profit in more chocolate as well as paying his 'workforce' - his brother and I, who have been assisting in this process. The first lot were rather misshapen chocolate blobs wrapped in bits of plastic. So we talked about marketing a product, and how important packaging can be for pricing and sales. He soon upped his game, purchasing white chocolate and decorating this lot with a red cross, complete with 'England' packaging, just right for marketing this week as we lead up to the World Cup. He was obviously inspired by the displays of goods in our local Tesco!